⭐ Tastes Good Does Good Group Shortlisted for Two Prestigious West London Business Awards! ⭐
We are bursting with pride to announce that Tastes Good Does Good Group has been officially shortlisted as a Finalist for the West London Business Awards 2026 in two exceptional categories: Innovative SME of the Year and The West London Hero Award.
This recognition, granted by West London Business—a critical driver behind the region’s economy—is a momentous achievement that reflects our unique model and tireless work in the heart of West London.
The Power of Purpose-Driven Innovation
The Innovative SME of the Year shortlist recognizes smaller companies that drive the local economy and possess the potential for fast growth. As the nation’s first purpose-driven hospitality group, we believe our model is genuinely innovative Financial Innovation: We dedicate a significant 15% of all revenues to help create a world where no one goes without food. This wealth creation is channeled directly into social impact, rather than shareholders.
Product Innovation: Led by our founder and "Head of Imagineering" Greg Wixted , we create truly memorable and bespoke food experiences that delight and surprise guests. Our work includes immersive dessert experiences, bespoke "Bake Your Brand" projects , and providing Michelin-standard private dining
More Than Catering: The West London Hero
The nomination for The West London Hero Award truly embodies our core belief: We put People, Purpose, and Planet before profits. This award recognizes that every event we book is part of a mission.West London Business emphasizes supporting the local community and helping members build their network. We live this mission through:
Local Employment: We ensure our staff are paid well, setting a minimum wage of £15 per hour. Community Support: Our charity partners, who help those who are socially disadvantaged or living in isolation, rely on the support generated by our business model.Ethical Practices: We proudly maintain a Zero Waste Food Policy, ensuring our events don't contribute to landfill
Celebrating Our Success
We extend immense gratitude to West London Business for this honour. The winners will be announced at the Gala Ceremony at Twickenham Stadium on Friday, February 27, 2026. In the meantime, we look forward to formally celebrating our shortlisting alongside other finalists at the special Christmas Reception at the House of Commons on Thursday, December 4th.
Every client, every partner, and every employee has been instrumental in building a business that tastes good and does good. Thank you for supporting our journey!
About West London Business: West London Business supports local businesses, helps start-ups find support, and connects members with the education system to recruit the next generation of talent.